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ProSiebenSat.1 bought out Munich-based digital fashion marketplace Stylight by increasing its previous equity stake from 22% to 100%, at a valuation of €80 million. 7Commerce, the strategic investment arm of ProSiebenSat.1, focuses mainly on the segments of Beauty & Accessories (Amorelie, Flaconi, Valmano, Stylight) and Online Comparison (Verivox,, preis24, 12Auto). The strategy of 7Commerce is based on the premise that the TV-to-online lever works best in the segments of fashion and lifestyle. As such, the synergies between online dating and TV are expected to be particularly conducive to promoting the growth of Parship Elite in the German market. To enhance synergies and promote interchanges among all strategic ventures of ProSiebenSat.1, long-term partnerships are organized into special verticals or clusters. SevenVentures pools all venture investments (minority investments and media cooperations) under one roof. Through media-for-revenue and media-for-equity investment models, the portfolio companies receive advertising time in exchange for a revenue or equity share.]]>