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The maps are built in several layers, providing a simple visual overview at first glance, and then enabling deeper exploration of the content within the maps to give an all-encompassing overview of what is happening within the ecosystem. This perspective allows the maps to offer added value including human resources, marketing, and networking. Ben Lang, a former IDF soldier, created Mapped-in-Israel and related side projects such as, Hummus Day, Falafel Day, Iron Dome Count, Notification Control, and Bliss Control, which have been used by millions of people. He previously worked as a growth hacker at lool ventures and on the marketing teams at Wibiya and Kampyle.]]>