Select Page

Chinese search giant Baidu, London’s Daily Mail, Advance Publications, Fidelity Management, Comcast Ventures, French Groupe Arnault, Italian billionaire Carlo de Benedetti, Israel’s Pitango Venture, Yahoo! Japan, Evergreen Venture Partners and others. “The open web is divided into two — walled gardens and everything else — and while social companies have seen huge growth in video viewership, it’s time to bring that success to the open web, and to premium publishers all around the world,” said Adam Singolda, Taboola founder and CEO. “I believe that the future of publishers’ cross-screen monetization is two-fold: first, content recommendations using image, title and URL, and second, video. We are excited to offer publishers the full funnel, leveraging data and personalization to create experiences that are enjoyable for users and drive revenue growth for publishers,” he added. “There is a natural synergy between the vision, technology and culture at Taboola and ConvertMedia. With the growth in ad blocking and banner blindness, advertisers and publishers need to reach consumers with relevant and viewable experiences at scale,” said Yoav Naveh, co-founder and CEO, ConvertMedia. Taboola Native, already being used by NBCNews, The Independent, Reader’s Digest and many others, is a white label version of Taboola’s predictive technology. It enables sales teams to index and recommend branded content items, matching each user with the most relevant piece of content throughout the acquisition funnel. With the addition of ConvertMedia, Taboola’s Native platform will also include an extensive portfolio of video streaming formats. Some of Taboola’s publisher partners already using ConvertMedia’s video technology include Tribune Media, Salon, The Hill, American Media, Inc. (publisher of Radar Online, OK! Magazine, and Men’s Fitness), TheBlaze, Reader’s Digest, and Tegna.]]>