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ProSiebenSat.1 Media SE (ETR: PSM), one of the largest independent media companies in Europe, is increasing its equity stake in Munich-based digital fashion marketplace Stylight GmbH from 22% to 100%, at a valuation of €80 million, effective July 2016. Stylight was founded in 2008 and is now said to be Europe’s most successful fashion aggregator, with operations in 15 countries. Since the media company first bought a stake in 2012, Stylight’s sales have more than quadrupled. Previous investors in Stylight included Holtzbrinck Ventures and Tengelmann Ventures. The acquisition is subject to the approval of the German Federal Cartel Office and the Austrian Federal Competition Authority. “Stylight adds the segment of fashion, home & living to our Beauty & Accessories portfolio and is a very promising platform for further profitable growth,” said Daniel Raab, managing director at 7Commerce. With its mix of content, advertising and commerce, the company is an essential strategic element of our fast-growing commerce business.” 7Commerce invests mainly in the segments of Beauty & Accessories (Amorelie, Flaconi, Valmano, Stylight) and Online Comparison (Verivox, →, preis24, 12Auto). It now holds majority stakes in eight companies and subsidiaries respectively. The strategy of 7Commerce is based on the premise that the TV-to-online lever works best in the segments of fashion and lifestyle. Since March 2016, Stylight offers not only fashion, but also home & living products. To enhance synergies and promote interchanges among all strategic ventures of ProSiebenSat.1, long-term partnerships are organized into special verticals or clusters. SevenVentures pools all venture investments (minority investments and media cooperations) under one roof. Through media-for-revenue and media-for-equity investment models, the portfolio companies receive advertising time in exchange for a revenue or equity share.]]>