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BDC sold its majority stake in Swedish transport management software company Unifaun Group, formerly known as Memnon Networks, to private equity firm Vitruvian Partners. “Joining the ITG family, with its highly regarded marketing technology and professional services, will significantly strengthen our offering to the retail sector both at home and abroad,” said Creator founder Mark Brennan, who remains at the company as CEO. Creator’s data management and analysis is used by major clients such as Virgin Media, Merck Sharp & Dohme and TUI Group. “Marketers increasingly rely on timely, relevant and personalized communications as they engage with customers across multiple channels,” said ITG’s CEO Simon Ward. “The acquisition of Creator appreciably extends our proposition in the era of big data and the company’s expertise perfectly complements the marketing services we currently deliver to our clients.” “Creator is an multi-award winning, creative leader in the world of data marketing with an impressive history of organic growth to date. The strategic acquisition by Inspired Thinking Group (ITG) will enable Creator to continue to strengthen its portfolio of international brands, particularly in the retail sector where market intelligence, customer insight and the ability to tailor a consumer’s marketing experience are indispensable,” said Phil Burns, managing partner at Clearwater International, who advised Creator in this transaction. Inspired Thinking Group was established in 2009 to serve the growing requirement of marketers to manage campaign complexity and increase speed to market. It has successfully leveraged the trend for decoupling the ‘creative’ and ‘execution’ elements of marketing campaigns, using a cloud based workflow system work flow platform and by providing 24/7 campaign execution such as multi-media content generation and campaign fulfilment services. BDC acquired ITG in 2014 for £28 million from Livingbridge. ITG recently opened offices in New York and Chicago to expand its operation into the USA. The group already has a mature operation in Europe, and currently manages the creation and distribution of Heineken’s below-the-line assets across more than 130 countries. ITG’s award-winning Media Centre technology helps manage the marketing operations of major retailers and brands including M&S, Audi, Pets at Home and Renault. In 2015, ITG made a significant investment in retail agency Vitamin, boosting its ability to offer high-level retail strategy and consultancy to new clients including Tesco and B&Q. This latest acquisition will enable ITG to offer a deeper level of marketing intelligence and customer insight to clients. Following the deal, ITG now employs over 500 marketing and technology specialists. Bridgepoint Development Capital is a major international private equity group with over €20 billion of committed funds to date from a world class investor base. BDC focuses on smaller middle-market buy-outs and growth capital investments, typically businesses valued up to €150 million. The firm’s main focus is on acquiring market-leading businesses valued between €200 million and €1 billion where we believe we can create significant value under Bridgepoint ownership. It’s ix principal sectors are business services, consumer, financial services, healthcare, manufacturing & industrials and media & technology. Established over 25 years ago, the firm has completed transactions valued at over €22.5 billion since 2000. BDC has a network of 8 European bases with a local presence in every major European private equity market, and a portfolio office in Shanghai.]]>