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Israeli cross-screen TV apps startup Applicaster, announced the closing of a Series B funding round, bringing its total funding to date to $18.5 million. The round was led by Pitango Venture Capital with participation of current investor, 83North (Formerly Greylock IL). “Applicaster has championed the App-Driven TV transformation for several years now, and we’re thrilled to see the take up in Europe, the United States, LATAM and Asia over the past 12 months,” saidJonathan Laor, Applicaster’s CEO. To date, Applicaster has launched over 100 applications for over 40 customers around the world, viewed and touched by millions of people. Its offering provides versatile tools for Tier-1 commercial broadcasters, and the right strategies for pay TV channels, Cable Cos and YouTube stars. Customers include Univision, Endemol, FremantleMedia, Talpa, Mediaset, Televisa, Telefe, Fox Intl, Mediacorp, and many more. Applicaster’s scalable solutions seamlessly integrate into current broadcaster workflows, and serve to increase engagement with TV content and promoted brands with transmedia, social TV, second screen and gamification activities. Isaac Hillel, Managing General Partner, Pitango Venture Capital, who has joined Applicaster’s Board of Directors, said, “The continuous evolution in the TV industry and mobile viewing habits present an immense growth potential for Applicaster’s offering. The company is transforming TV shows into an emotional and exciting experience that viewers are connected to all week.” Applicaster’s solutions and products span all TV genres; news, sports, entertainment, kids programming and scripted shows, offering strong sponsorship and advertising tools. The company is integrated with leading TV technology providers, to create a comprehensive offering. Applicaster employs over 80 individuals in its offices in Tel Aviv, New York, London and Singapore.]]>