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Sky News reported. In February 2013, Lion Capital acquired GHD for £300 million from Montagu Private Equity. GHD is now said to be for sale for £400 million. The move comes within days after Johnson & Johnson (NYSE: JN) agreed to acquire Florida-based hair care products manufacturer Vogue International from private equity firm Carlyle Group (NASDAQ: CG) and Todd Christopher, the shampoo maker’s founder, for $3.3 billion. A few weeks earlier, Greenwich, Connecticut-based private equity firm Brynwood Partners agreed to sell hair care and personal care company High Ridge Brands to private equity firm Clayton, Dubilier & Rice, for $415 million. GHD was founded in 2001, “with a £15,000 investment from three entrepreneurs in Bradford, West Yorkshire, who bought the rights to a Korean-developed hair-straightening iron,” says Sky News. GHD revolutionized the hair styling market by developing a hair iron based on superior patent-protected technology that enabled stylists to straighten and style hair quickly and with less damage. Today, GHD is a leading manufacturer and retailer of premium hair styling irons, complementary wet products and other hair styling accessories, enjoying unmatched levels of customer loyalty in its core markets. GHD products are sold through a direct presence in approved hair salons in 14 countries across several markets in Europe, as well as Australia, South Africa and the U.S., in addition to its own website and via premium high street retailers. In its most recent fiscal year, GHD generated over £155 million in sales, the company says. Pre-tax profit was reportedly £33.7 million, and Lion Capital is said to be seeking a valuation based on a 12x to 13x multiple of earnings. GHD is an iconic brand with an extremely loyal following among stylists and consumers. Under Lion Capital’s ownership, GHD has successfully launched the first of several new products to extend and broaden its range, including the Aura professional-standard hairdryer and the Curve range of curling tongs. Lion Capital is a consumer-focused investor passionate about investing in brands about which people are passionate. The firm is headquartered in London, and employs 30 investment executives across its London and Los Angeles offices. Lion Capital was founded in June 2004 by Lyndon Lea, Robert Darwent and Neil Richardson, as a spinoff from Hicks Muse Tate & Furst Europe (1999-2004). The firm’s principals have invested approximately €6 billion in more than 30 businesses and more than 100 consumer brands, with a focus on Europe and North America. Among the firm’s most notable investments are Apparel & Accessories brands Jimmy Choo, American Apparel, Buscemi, AllSaints, and John Varvatos; Food & Beverage brands Kettle Foods, Bumble Bee Foods, Orangina Scweppes and Weetabix; Personal Care brands GHD, Personna, and Perricone MD; and Retail brands Wagamama, Picard, Spence Diamonds and Pittarosso.]]>