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As recently reported by ExitHub, the holograms “arms race” is hotting up. Two weeks ago, Oxford, UK-based WaveOptics, an augmented reality technology development startup, quietly revealed it has raised a new “multi-million pound funding round” led by Imperial Innovations Group plc, alongside Robert Bosch Venture Capital GmbH, Octopus Ventures, angel investors and existing investor, Blippar, one of the biggest companies in the augmented reality sector. London-based Kino-Mo also claims to be making holograms “affordable and available to retailers and the high street for the first time”. Its Belarusian founders Kiryl Chykeyuk, 29, and Art Stavenka, 30, were recently praised by Virgin billionaire Richard Branson for their eye-catching technology, winning his 2015 Pich to Rich competition, and even appeared on BBC investment show Dragons’ Den, receiving three offers, which were all refused.]]>