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Oracle acquired Israeli nested virtualization startup Ravello for $500 million. Crosswise’s innovative technology processes over one petabyte of user and device activity data from billions of unique devices every month. By applying advanced data science and proprietary machine-learning techniques to this data, Crosswise constructs a new probabilistic Device Map matching multiple devices to individual users in an accurate, scalable and high quality manner. Crosswise was founded in 2013 by CEO Steve Glanz, CTO Jonathan Seidner, and VP R&D Ron Reiter. In January 2014 the startup raised $2 million in seed funding from various VC funds and angel investors. In August 2015, Crosswise raised $3 million in a Series A round from Giza Venture Capital, Horizons Ventures, ZhenFund, Emerge, Pereg Ventures, and OurCrowd. “Oracle has already built and acquired several companies from various pieces of the marketing data and customer insights ecosystem,” said Melissa Parrish, VP and principal analyst at Forrester. “Adding Crosswise to bolster and broaden their device graph is a logical thing to do.” Oracle Data Cloud is the fastest growing global Data as a Service business, aggregating more than 3 billion profiles from over 15 million websites in its data marketplace and operating the most accurate ID Graph to enable understanding of consumer behavior across all media channels. “Oracle is moving in the right direction of collecting every piece of information and enabling marketers to make informed decisions – it’s a matter of scale, especially in mobile, which correlates with Oracle’s acquisition strategy,” said Offer Yehudai, president and co-founder of Inneractive, according to AdExchanger. “But as marketers gain more power and knowledge, publishers feel left out and seek control. We will soon see audience-driven PMPs where publishers can command higher CPMs and get to keep their data.” Oracle Data Cloud ingests third-party data, extracts value, and activates the data to drive insights and harness this knowledge for targeting, personalization and measurement to help more than 80% of the top U.S. advertisers maximize their marketing spend. Oracle Corporation is a multinational computer technology corporation, headquartered in Redwood City, California. Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. The company was co-founded in 1977 by billionaire Larry Ellison, executive chairman. Oracle had a market capitalization of nearly $170 billion as of April 15, 2016. Israeli-born Safra Ada Catz, is Oracle’s CEO and a member of the company’s board of directors. She previously served as president of Oracle and has also served as the company’s chief financial officer. Catz first served as Oracle’s chief financial officer from 2005 to 2008, as executive vice president from 1999 to 2004, and as senior vice president from April to October 1999. She served on the board of directors for HSBC Holdings, one of the world’s largest banking and financial services organizations, from 2008 through 2015. Photo: Safra A. Catz, Oracle CEO.]]>