Select Page

Pereg Ventures LLC, an early-stage venture capital firm that operates in the United States and Israel, has raised $25 million for Pereg Ventures Fund I. The firm primarily provides Series A and B financing to ventures delivering innovative market intelligence and analytics solutions for consumer-driven corporations. Nielsen serves as a strategic limited partner and is providing a significant strategic investment in support of the fund’s launch. This is part of a broader portfolio of innovation initiatives including Nielsen Innovate, an incubator that nurtures firms near their inception. “We are delighted to officially launch our initial investment fund,” said Itzhak Fisher, chairman and general partner for Pereg Ventures and board member of Nielsen Innovate. Pereg’s Fund I general partners also include Ziv Ben-Barouch and Claudia Iannazzo. Nielsen’s chief strategy officer and venture partner, Mark Leiter, also serves as Fund I’s partner. Nielsen (NYSE: NLSN) is a global information services company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, and Diemen, the Netherlands. In concert with the official launch of Fund I, Pereg announced initial investments in RetailNext, a provider of comprehensive in-store analytics to retailers, as well as Zollo, which crowd-sources insights on consumer shopping behaviors.]]>