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Shopper Marketing magazine, a monthly trade publication covering in-store and digital retail marketing topics, will continue to champion shopper-centric thinking to help define the ongoing evolution of consumer marketing and the overall shopping experience. It will operate in close collaboration with Stagnito Business Information + Edgell Communications, also recently acquired by RFE. The combination of these organizations under the RFE umbrella establishes a comprehensive and fully integrated suite of digital and print media, events, data/information services, research services and professional training. It creates the largest collective audience of influencers and decision makers, across functions and markets, encompassing the $750 billion retail/CPG marketplace. The brand strategy for businesses and assets acquired by RFE will be introduced in coming months. Both entities will operate independently under the direction of an executive board led by Executive Chairman Alan Glass. Peter Hoyt, CEO and Executive Director of the Path to Purchase Institute, and Kollin Stagnito, CEO and President of Stagnito + Edgell, will each report to Glass. “The Path to Purchase Institute has earned industry-wide respect by helping its members and the industry at large understand insights and strategies for better connecting with shoppers,” said Glass. “The alignment of the Path to Purchase Institute with Stagnito + Edgell cements our position as the definitive business intelligence resource for the retail and consumer goods industries.” “This organization has been my life’s work, or, as we call it, Phase One: Laying the Foundation,” said Hoyt. “Its alignment with RFE/Stagnito + Edgell provides us rocket fuel as we enter Phase Two: Raising the Roof. In this phase, with our new partners, we intend to build a model industry community that will last for the ages. I can’t wait to get started.” RFE Investment Partners is a private equity investor with more than 30 years of experience investing in growth companies in partnership with strong management teams. The Path to Purchase Institute was represented by Petsky Prunier LLC, one of the leading investment banks in the technology, media, marketing, eCommerce and healthcare industries.]]>