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Taiwan's GMobi Acquires Israeli Mobile Ad-Tech Startup @_MassiveImpact

Taiwan's GMobi Acquires Israeli Mobile Ad-Tech Startup @_MassiveImpact

Red Herring Top 100 Europe winner. “Selecting startups that show the most potential for disruption and growth is never easy,” said Alex Vieux, publisher and CEO of Red Herring. “We looked at hundreds and hundreds of candidates from all across the continent, and after much thought and debate, narrowed the list down to the Top 100 Winners. Each year, the competition gets tougher but we believe MassiveImpact demonstrates the vision, drive and innovation that define a Red Herring winner.” With this latest acquisition, which complements its existing mobile technology services, GMobi says it now provides app developers with a comprehensive advertising platform, encompassing a variety of web, mobile, and social channels. For GMobi customers, the MassiveImpact acquisition means “greater value via optimized targeting, content delivery, and end user experiences through the company’s real time performance platform.” “We’re excited to revolutionize how brands connect with consumers. Combined, GMobi and MassiveImpact’s technologies will transform mobile advertising experiences,” said Paul Wu, founder and CEO of GMobi. MassiveImpact founder and CEO, Sephi Shapira, said that, “The acquisition will add our strength and experience with social platforms to GMobi’s existing marketing campaigns and put GMobi in a highly competitive position in the mobile advertising industry.” GMobi is a global provider of mobile Internet services and products, driving revenue in emerging markets for mobile devices Original Equipment Manufacturers (OEM’s). Founded in 2011 and backed by MediaTek, Trend Micro, SingTel Innov8 and CDIB, the company says it currently “partners with more than 100 OEMs on projects across 2000 different Android models, reaching over 150 million users worldwide.” Headquartered in Taiwan, GMobi has offices in China, India, Russia, Singapore, Thailand and the United States. Photo: Sephi Shapira, Co-Founder & CEO, MassiveImpact.]]>

Discovery Platform @Taboola Acquires @ConvertMedia Video Ad-Tech Startup

Discovery Platform @Taboola Acquires @ConvertMedia Video Ad-Tech Startup

Chinese search giant Baidu, London’s Daily Mail, Advance Publications, Fidelity Management, Comcast Ventures, French Groupe Arnault, Italian billionaire Carlo de Benedetti, Israel’s Pitango Venture, Yahoo! Japan, Evergreen Venture Partners and others. “The open web is divided into two — walled gardens and everything else — and while social companies have seen huge growth in video viewership, it’s time to bring that success to the open web, and to premium publishers all around the world,” said Adam Singolda, Taboola founder and CEO. “I believe that the future of publishers’ cross-screen monetization is two-fold: first, content recommendations using image, title and URL, and second, video. We are excited to offer publishers the full funnel, leveraging data and personalization to create experiences that are enjoyable for users and drive revenue growth for publishers,” he added. “There is a natural synergy between the vision, technology and culture at Taboola and ConvertMedia. With the growth in ad blocking and banner blindness, advertisers and publishers need to reach consumers with relevant and viewable experiences at scale,” said Yoav Naveh, co-founder and CEO, ConvertMedia. Taboola Native, already being used by NBCNews, The Independent, Reader’s Digest and many others, is a white label version of Taboola’s predictive technology. It enables sales teams to index and recommend branded content items, matching each user with the most relevant piece of content throughout the acquisition funnel. With the addition of ConvertMedia, Taboola’s Native platform will also include an extensive portfolio of video streaming formats. Some of Taboola’s publisher partners already using ConvertMedia’s video technology include Tribune Media, Salon, The Hill, American Media, Inc. (publisher of Radar Online, OK! Magazine, and Men’s Fitness), TheBlaze, Reader’s Digest, and Tegna.]]>