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@WPP @JWT_Worldwide Acquire DC Digital Agency @iStrategyLabs

@WPP @JWT_Worldwide Acquire DC Digital Agency @iStrategyLabs

“We’re no longer a minor league player. And while I’m sure we’ll retain our scrappy underdog mentality — we’ve done a deal so that our major league ambitions can be fully realized. Today I’m proud to announce that J. Walter Thompson Company, part of WPP, has acquired iStrategyLabs,” said iStrategyLabs founder and CEO Peter Corbett. “Some founders think that the day you sell your company is ‘the end;’ that you’ve sold your baby. I never set out to do that — so for years I resisted all the offers that came our way, of which there were many. Over time, it became clear to me that this company had grown up and needed a bigger canvas to paint on. With nearly 90 people on the team, we’re no longer a small company,” Corbett added. “Whether we’re creating devices to connect fans and celebrities for Facebook, inventing an internet-controlled arcade game for Nickelodeon’s SpongeBob, or creating live streaming interactive games for MillerCoors — we’re constantly pushing the boundaries of what’s possible,” ISL says. “For an ad campaign with MillerCoors they set up a fake bar scene in a warehouse in Northeast D.C. and let online users destroy it with a remote-controlled rapid-fire apple launcher. Nickelodeon hired them to create an Internet-connected claw to grab gifts, erected at a SpongeBob festival in Los Angeles. The company’s geeks came up with a physical mirror that takes professional-grade selfies,” said The Washington Post. “But iStrategyLabs’ biggest growth driver lately has been creating content directly for social media. For the company’s newer campaigns it dispatches 10-person teams to create videos and promote them directly on the Internet, as opposed to paying television stations for the air time.” ISL will be the force behind its real-time content marketing and online-plus-offline campaign work. ISL will continue to operate independently out of Washington D.C., while building an office within J. Walter Thompson Company headquarters in New York. The acquisition continues WPP’s strategy of investing in the digital sector and the US market. The group’s digital revenues were over $7 billion in 2015, representing 37% of its total revenues of $19 billion. In the US, WPP companies collectively employ over 25,000 people. WPP was founded in 1971 by Sir Martin Sorrell, the company’s CEO. WPP has a market capitalization of $26.68 billion, with over 194,000 employees worldwide.. WPP has as invested in multiple digital content companies such as Woven Digital, Refinery29, Mitú, Inc. and Russel Simmons’ All Def Digital. Other investments include Truffle Pig, Fullscreen, Indigenous Media, Imagina (a content rights and media company based in Spain), MRC, Say Media, Bruin Sports Capital, Courtside Ventures, The Weinstein Company and VICE. Additional WPP digital assets include companies like Acceleration (marketing technology consultancy), Cognifide (content management technology), Salmon (e-commerce), Hogarth (digital production technology) and Xaxis (the world’s largest global programmatic media and technology company). WPP also has investments in a number of innovative technology services companies such as Globant, Mutual Mobile, Kuvera (an ecommerce company specializing in Chinese ecommerce platforms) and ad technology companies such as AppNexus, comScore (data investment management), eCommera, DOMO, mySupermarket and Percolate. WPP also owns digital agencies AKQA, Blue State Digital, F.biz in Brazil, Mirum, POSSIBLE, Rockfish, VML and Wunderman. Photo (L-R): Matt Eastwood, Worldwide Chief Creative Officer, J. Walter Thompson; Peter Corbett, CEO, iStrategyLabs; Tamara Ingram, Global CEO, J. Walter Thompson.]]>

Beringer Capital Acquires @Adweek in @Mediabistro Revolving Door Deal

Beringer Capital Acquires @Adweek in @Mediabistro Revolving Door Deal

Beringer Capital acquired New York-based media and advertising trade publication Adweek from Mediabistro Holdings. The Adweek Blog Network comprising AgencySpy, FishbowlNY, FishbowlDC, GalleyCat, LostRemote, PRNewser, SocialTimes, TVNewser and TVSpy, is also included in the buyout. Founded in 1978, Adweek’s main competitor is Advertising Age or Ad Age, which was founded in 1930 in Chicago after the Great Depression, and owned since then by Crain Communications Inc., a privately-held publishing conglomerate based in Detroit, Michigan. Adweek’s sale to Beringer follows a series of cost-cutting measures, compounded by short-lived corporate reorganizations and ownership changes, while facing a challenging and fast-changing media landscape. In 2014, Prometheus Global Media, a subsidiary of private equity firm Guggenheim Partners, acquired Mediabistro’s editorial properties for $8 million from Mecklermedia (formerly Mediabistro Inc. and WebMediaBrands Corp.). The acquisition did not include Mediabistro’s trade show operations, which were retained by Mecklermedia until it was liquidated in December 2015. In January 2015, Adweek and Film Expo Group were merged into Mediabistro to form a new Prometheus subsidiary, Mediabistro Holdings. At the same time, its blogs were re-launched under the new “Adweek Blog Network” banner, and all of Mediabistro’s social media-oriented blogs were merged into SocialTimes. In December 2015, in response to losses across Guggenheim Partners, the company announced that it would spin out its media properties to a group led by former executive Todd Boehly, including the Hollywood Reporter-Billboard Media Group, Mediabistro, and Dick Clark Productions. “We are committed to providing Adweek with the support they need to exceed the expectations of our readers, clients and partners,” said Brian F. Martin, co-founder of Beringer Capital and newly appointed chairman of Adweek. James Cooper, the brand’s editorial director, will continue in his role “The digital landscape is ever-evolving, and it’ll be exciting to work with a partner who shares our passion for the future of media,” he said. “Over the past four decades, Adweek has continued to evolve along with the industry in which it serves. We are truly excited at the prospect of what the next decade will bring,” stated Perry Miele, chairman of Beringer Capital. Beringer Capital invests in digital media and marketing services industries. The firm partners with founders and management teams to build significant businesses through a combination of organic growth and add-on acquisitions. Photo: More Than a Spokeswoman: How Kerry Washington Is Forging True Partnerships With Brands | Adweek. April 3, 2016, Cover Story.]]>

Dentsu Aegis Network acquires Israeli digital performance agency abaGada

Dentsu Aegis Network acquires Israeli digital performance agency abaGada

Established in 2010 and headquartered in Tel Aviv, abaGada has quickly grown to become a leading digital agency in Israel, a market recognised as an incubator for technology advancements and digital product development. Offering a full range of multilingual marketing services including advanced Pay Per Click (PPC) management, Search Engine Marketing (SEM) and Optimisation (SEO), Display, as well as social and creative solutions, abaGada’s main clients include Google, KIA, Bezeq International, and Issta. abaGada’s CEO and co-founder, Eyal Chen, will continue to lead his successful business and dynamic team of 22 employees in his new role of CEO of Dentsu Aegis Network, Israel, reporting into Thierry Jadot, CEO of Dentsu Aegis Network, France & Middle East. “This acquisition marks another important step in the continued growth of Dentsu Aegis Network and the reach of our digital capabilities,” said Thierry Jadot, CEO of Dentsu Aegis Network, France & Middle East. “With advanced services, a high level of technology products and expertise delivered to globally renowned brands and partners, abaGada is a highly successful business that is both strategically and geographically suited for our global network.” “Bringing abaGada into iProspect enables us to scale our brand presence in the crucial high tech Israeli marketplace, adding another dimension to our global digital capabilities. We look forward to welcoming Eyal and the whole abaGada team to iProspect,” said Ben Wood, Global President of iProspect. [caption id="attachment_6229" align="aligncenter" width="162"]Eyal Chen Eyal Chen, CEO of abaGada[/caption] Eyal Chen, CEO of abaGada said “We are looking forward to joining Dentsu Aegis Network and offering our digital marketing services and technology to more global brands. Our dynamic team will act as the conduit between the innovative Israeli market and Dentsu Aegis Network’s and iProspect’s global network, whilst continuing to provide our clients with the highest value in digital marketing.” Dentsu Aegis Network Ltd. is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of Dentsu Inc. Its principal services are communications strategy through digital creative execution, media planning and buying, sports marketing and content creation, brand tracking and marketing analytics. It is organized into eight main divisions: Carat, Dentsu (operations outside of Japan), Dentsu media, mcgarrybowen, Posterscope, Isobar, iProspect and Vizeum. Dentsu Aegis Network manages all the Dentsu inc. owned businesses outside the Japan market, which includes the former Aegis Group business that it acquired in 2013. It also includes 360i, AMNET, Amplifi, Data2Decisions, Mitchell Communications and psLIVE. It has 23,000 people across 110 countries. Aegis’ origins date back to the founding of the media agency Centrale d’Achats Radio, Affichage, Télévision (Carat) in France in 1966. Formerly listed on the London Stock Exchange and a constituent of the FTSE 100 Index, Aegis was acquired by Dentsu in March 2013. DENTSU INC. (TOKYO:4324) maintains the top share in the Japanese advertising market, which accounts for 10.0% of the global market. In terms of net sales, Dentsu is the No.1 advertising company in the domestic market. Dentsu is also the headquarters of the Dentsu Group, with a global presence spanning 124 countries across five continents. According to Advertising Age (April 28, 2014 edition), Dentsu is the world’s largest advertising company, based on non-consolidated gross profit in 2013, and as an agency group, the Dentsu Group is ranked fifth globally. From a geographical perspective, the Dentsu Group holds formidable market share in the Asia-Pacific region and also in Western Europe, while in North America, the largest ad market in the world, there is still plenty of growth potential.  ]]>