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Kfar Saba, Israel-based Attunity Acquires Appfluent for $18 million

Kfar Saba, Israel-based Attunity Acquires Appfluent for $18 million

$18.0 million, payable in cash and stock, with additional earn-out consideration based on performance milestones. Rockville, Maryland-based Appfluent had previously raised $4.1 million in a Series A round from Updata Partners and The New Markets Growth Fund, according to CrunchBase. Through this acquisition, Attunity will be able to offer the industry’s first product suite that analyzes Big Data usage patterns, and then moves large data volumes and processing workloads to Hadoop. Recent Industry analysts report that Hadoop can save 70% or more of data storage and processing costs compared to traditional data warehouses. Appfluent’s solutions enable the efficient utilization of Hadoop, delivering a significant ROI to enterprises using Big Data. These savings can be in the order of millions of dollars annually for large enterprises. Appfluent solutions have been selected by key partners and are positioned as part of their data warehouse optimization solution packages. These partners include the leading Hadoop vendors, Cloudera, Hortonworks and MapR, as well as Big Data solution providers such as Cisco and CapGemini. Combined with Attunity’s data integration software, Attunity will be able to provide more strategic solutions and expand its value to these Big Data partners as well as to others. “This acquisition aligns with our strategy to capitalize on the changing dynamics in the market due to the Big Data revolution, expanding our position as a leading provider of highly valuable and uniquely differentiated Big Data solutions,” said Shimon Alon, Attunity’s chairman and CEO. “We also expect the acquisition of Appfluent to contribute directly to our revenue growth in 2015 as well as drive cross selling and bundling opportunities with customers and business partners across the entire Attunity product line. With data volumes growing so rapidly, it is critical for enterprises to accurately understand how Big Data is being used, and Appfluent provides a leading solution in the market to address this growing demand.” Frank Gelbart, founder and CEO of Appfluent, said: “We see tremendous synergy and are excited to join forces with the Attunity team. Put together, our solutions provide an answer to one of the most common needs that enterprises are trying to address with the modern Big Data technologies – when and how to leverage Hadoop. Our customers see significant advantages from having deep insight into their data usage patterns so they can strategically and intelligently decide where to store and process their data, including a significant reduction in their Big Data costs. Now, they will be able to see additional value by facilitating the process of moving data across platforms and offloading it from expensive ones with the Attunity suite of solutions. Leveraging our complementary solutions and our mutual success building partnerships, we will focus on becoming the strategic partner of choice to the leading vendors in the Big Data space.” The transaction, which is subject to customary closing conditions, is expected to close in the next couple of weeks. Attunity Ltd. was founded in 1988 and is headquartered in Kfar Saba, Israel. It develops, markets, and sells information availability software solutions worldwide. It offers Attunity Maestro, an enterprise-class information flow management and automation platform, integrating mission-critical data; Attunity Replicate, a data replication software for distributing, sharing, and ensuring the availability of data for meeting business operations and business intelligence needs; Attunity CDC captures and delivers the changes made to enterprise data sources to a destination database; and Attunity Connect, a suite of pre-built adapters to mainframe and enterprise data sources. The company also provides Attunity Managed File Transfer, a file transfer management solution that allows organizations to secure and automate business-to-business information exchanges over standard Internet connections; Attunity for EFR, a heterogeneous file system and storage replication solution optimized for wide area network infrastructures; Attunity for ARA, an ARA and Web deployment solution for Windows, UNIX, and Linux applications and Web infrastructures; Attunity Gold Client, a replication software for data management within SAP environments; and Attunity CloudBeam, a fully-managed data transfer SaaS-based platform designed to move data to, from, and between on-premises and cloud environments. In addition, it offers CorVision and APTuser maintenance and support products; and hot-line support, training, consulting, and system integration services. The company sells products through its direct and indirect channels comprising distributors, value-added resellers, and original equipment manufacturers partners to government and public institutions, financial services, healthcare, manufacturing, retail, pharmaceuticals, and supply chain industries. It has strategic relationships with Microsoft, Oracle, IBM, HP, EMC, AWS, SAP, and CenturyLink, Inc. Appfluent, a leading provider of data usage analytic software, provides IT organizations with unprecedented visibility into their Big Data systems to reduce costs, optimize performance and ensure trusted usage of data. Appfluent helps companies put the right workload on the right system, across data warehouses, business intelligence, and Hadoop. By seeing every analytic query and Extract, Transform and Load (ETL) against Big Data, Appfluent can identify areas where expensive storage and compute is wasted. With Appfluent, enterprises can address exploding data growth with confidence, proactively manage performance of BI, data warehouse and Hadoop systems.]]>

Social Enterprise Platform Tracx Lands $18 Million in Series C Funding

Social Enterprise Platform Tracx Lands $18 Million in Series C Funding

Tracx Tracx[/caption] Social Enterprise Platform Tracx Lands $18 Million in Series C Funding 

NEW YORK, Feb. 2, 2015 /PRNewswire/ — Tracx, the global leader in social enterprise platforms for Fortune 1000 companies, today announced a $18 million growth-financing round led by Edison Partners. The funding round brings the company’s total investment since founding to $28 million and includes follow-on investment from Flybridge Capital, Mousse Partners, Klingenstein, and Fields & Co. Tracx will use the capital to accelerate its product, sales, and support staff, as well as fund the expansion of additional global offices. Ryan Ziegler, General Partner of Edison Partners has joined the Tracx board of directors. Tracx’s SaaS-based social enterprise technology provides companies with global scale, secured big data architecture, advanced intelligence, and management tools to connect with customers across social media venues. This new funding comes at a key moment in the company’s history, as Tracx has tripled the size of its staff while achieving consistent top-line growth year over year, since establishing a US presence in 2012. Fueled by strong tailwinds and cutting-edge technology, Tracx now maintains a blue-chip client base of more than 400 brands worldwide. Tracx is at the center of one of the greatest challenges experienced by today’s enterprises — the need for a social technology that can be used by all departments, not only to monitor the ecosystem surrounding a brand, product, or service, but to directly influence it. “Tracx’s raison d’etre has always been to help companies manage the real-time nature of social media by creating innovative solutions to the most complex problems companies face on a daily basis,” said Eran Gilad, Chief Executive Officer of Tracx. “Our significant growth over the course of 2014, both from a product and an organizational perspective, speaks to how well positioned we are for another groundbreaking year.” As companies continue to integrate social strategy into core initiatives, the market for social intelligence and engagement tools has matured to a point where the enterprise is no longer satisfied with feature-specific point solutions that deliver limited value on a department-by-department basis. Similar to the evolution of CRM platforms, companies require holistic technologies that scale across all departments and roles, deliver sophisticated intelligence, contain robust data management workflows, provide governance, and integrate into legacy infrastructure. Tracx is the only end-to-end big social platform, delivering enterprise-grade intelligence, engagement, and monetization in one unified solution. This approach best equips leading brands to handle the diversity and complexity of their social media challenges. “Edison Partners is a big believer in digital innovation and disruptions that address the inherent communication issues and CRM shortfalls in the modern enterprise,” states Ryan Ziegler, General Partner at Edison Partners. “Tracx is rapidly capturing market share because today’s brands understand the value of real-time actionable data for revenue, service and product initiatives. We’re pleased to be partnering with the company for this exciting next stage in their journey.” About Tracx Tracx is the next generation social enterprise platform that empowers brands to manage, monetize, and optimize their business. The technology refines and analyzes masses of data across all social channels, providing deep insights into customer, competitor, and influencer behaviors. It delivers the most relevant, high impact audiences and conversations by capturing a 360-degree view of activity around a brand, product, or ecosystem. With Tracx, companies obtain geographic, demographic, and psychographic insights to identify and target influencers, improve planning, enhance monitoring, and effectively focused engagement. Tracx is headquartered in New York City with offices in Tel Aviv and London. The world’s top brands rely on Tracx. About Edison Partners For 28 years, Edison Partners has been helping CEOs and their executive teams navigate the entrepreneurial journey to becoming successful companies. Through the unique combination of expansion capital and the Edison Edge platform, consisting of strategic advisory, the Edison Director Network, and executive education, Edison employs a holistic approach to nurturing invention and creating value for growth stage businesses ($5 to $20 million in revenue) in financial technology, healthcare IT, enterprise IT, and interactive marketing industries. Edison investment objectives also include: buyouts, recapitalizations, spinouts and secondary stock purchases. The Edison portfolio has created aggregate market value exceeding $5 billion. Its long-tenured team, based in Lawrenceville, NJ, New York, NY, McLean, VA and Cleveland, OH, manages $928 million in assets throughout the eastern United States.
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