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Discovery Platform @Taboola Acquires @ConvertMedia Video Ad-Tech Startup

Discovery Platform @Taboola Acquires @ConvertMedia Video Ad-Tech Startup

Chinese search giant Baidu, London’s Daily Mail, Advance Publications, Fidelity Management, Comcast Ventures, French Groupe Arnault, Italian billionaire Carlo de Benedetti, Israel’s Pitango Venture, Yahoo! Japan, Evergreen Venture Partners and others. “The open web is divided into two — walled gardens and everything else — and while social companies have seen huge growth in video viewership, it’s time to bring that success to the open web, and to premium publishers all around the world,” said Adam Singolda, Taboola founder and CEO. “I believe that the future of publishers’ cross-screen monetization is two-fold: first, content recommendations using image, title and URL, and second, video. We are excited to offer publishers the full funnel, leveraging data and personalization to create experiences that are enjoyable for users and drive revenue growth for publishers,” he added. “There is a natural synergy between the vision, technology and culture at Taboola and ConvertMedia. With the growth in ad blocking and banner blindness, advertisers and publishers need to reach consumers with relevant and viewable experiences at scale,” said Yoav Naveh, co-founder and CEO, ConvertMedia. Taboola Native, already being used by NBCNews, The Independent, Reader’s Digest and many others, is a white label version of Taboola’s predictive technology. It enables sales teams to index and recommend branded content items, matching each user with the most relevant piece of content throughout the acquisition funnel. With the addition of ConvertMedia, Taboola’s Native platform will also include an extensive portfolio of video streaming formats. Some of Taboola’s publisher partners already using ConvertMedia’s video technology include Tribune Media, Salon, The Hill, American Media, Inc. (publisher of Radar Online, OK! Magazine, and Men’s Fitness), TheBlaze, Reader’s Digest, and Tegna.]]>

Ran Harnevo and Israeli Tech at Heart of AOL/Verizon M&A, Says WSJ

Ran Harnevo and Israeli Tech at Heart of AOL/Verizon M&A, Says WSJ

 re/code, AOL’s video revenue was only about $10 million or more in 2010 when Harnevo joined the company. By 2014, it added up to hundreds of millions. “The television market is going to go through a major disruption. That’s the gist of this deal. Video is going to encompass TV and it will be on all the screens,” Harnevo told WSJ. AOL, under CEO Tim Armstrong, has been working towards a convergence of TV and video, Harnevo said. “The tipping point will take less than 5 years. Verizon knows AOL has the biggest infrastructure needed after Google and Facebook. By buying AOL Verizon can enter the advertising market,” he added.]]>

Video ad startup Innovid raises $10M Series D led by Cisco

Video ad startup Innovid raises $10M Series D led by Cisco

Today’s changing TV and multi-screen landscape means both hardware and software providers must innovate together to advance the way in which consumers receive and digest content. With advertising still bringing a major revenue stream to cable TV service providers, Cisco and Innovid teamed up at CES 2015 to demonstrate interactive advertising to subscribers across any device — while providing a core platform that manages video for advertisers across multiple screens. This capability will help improve ad effectiveness by giving viewers more ways to interact with brands, explore products, and request information, as well as improve ad traction by holding the viewer’s attention and reducing channel changes during ads. Innovid is a global leader in advanced video advertising, empowering advertisers to deliver interactive and personalized video experiences across multiple devices. Bridging the technological gap between TV and digital, Innovid simplifies the shifting video landscape for visionary agencies, brands and marketers. Additionally, Innovid’s end-to-end video ad platform gives agencies and brands the transparency and ability to create, deliver and measure video campaigns, regardless of the media source to drive optimized, ROI-driven results.]]>