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News about an impending sale of Marketo were reported earlier this month. Marketo shareholders will receive $35.25 in cash per share, representing a 64% premium to the unaffected closing price as of May 9, 2016. “After careful consideration and deliberation, our Board of Directors unanimously concluded that the sale of Marketo to Vista Equity Partners was in the best interest of Marketo and its shareholders,” said Phil Fernandez, chairman and CEO of Marketo. “Marketo is the clear leader in the marketing automation space and has consistently delivered innovative mission critical products to its more than 4,600 customers,” said Brian Sheth, co-founder and president of Vista. Marketo headquarters will remain in San Mateo. Closing of the deal is subject to customary closing conditions, including the approval of Marketo shareholders and antitrust approval in the United States. The transaction is expected to close in the third quarter of 2016. Morgan Stanley is serving as financial advisor to Marketo, and Wilson Sonsini Goodrich & Rosati is serving as its legal advisor. Vista’s legal advisor is Kirkland & Ellis LLP. Vista is a private equity firm with offices in Austin, Chicago and San Francisco, with over $24 billion in cumulative capital commitments. The firm currently invests in software, data and technology-based companies. Marketo was founded in 2006 by Phil Fernandez, Jon Miller and David Morandi, all formerly of Epiphany. Headquartered in San Mateo, Calif., Marketo has offices in Portland, Ore., Dublin, Ireland, Tel-Aviv, Israel, and Sydney, Australia. In November 2011, Marketo raised a $50 million funding round led by Battery Ventures, having raised a total of $108.4 million by way of 6 venture capital funding rounds prior to going public on May 17, 2013. Other pre-IPO VC investors included InterWest Partners, Institutional Venture Partners (IVP), Mayfield Fund and Storm Ventures. In May 2015, Marketo acquired San Francisco-based mobile A/B testing company Vessel, formerly Zubhium. In December 2013, it acquired Israeli website personalization startup Insightera for $20 million. In August 2013 it acquired Seattle-based digital marketing software suite Optify, and in April 2012, it acquired SaaS-based social marketing platform Crowd Factory located in San Francisco. Marketo provides a cloud-based engagement marketing software platform. The platform enables execution, management, and analytical measurement of online, social, mobile, and offline marketing activities and customer interactions. It designs, builds, and markets the engagement marketing platform with integrated applications to address the needs of marketing professionals, which include marketing automation, email marketing, mobile engagement, social marketing, digital ads, web personalization, marketing analytics, predictive content, marketing calendar, and sales insight. The company markets and sells its products to business services, consumer, financial services, healthcare, manufacturing, media, technology, and telecommunication industries through distributors, agencies, resellers, and OEMs.]]>