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“We’re no longer a minor league player. And while I’m sure we’ll retain our scrappy underdog mentality — we’ve done a deal so that our major league ambitions can be fully realized. Today I’m proud to announce that J. Walter Thompson Company, part of WPP, has acquired iStrategyLabs,” said iStrategyLabs founder and CEO Peter Corbett. “Some founders think that the day you sell your company is ‘the end;’ that you’ve sold your baby. I never set out to do that — so for years I resisted all the offers that came our way, of which there were many. Over time, it became clear to me that this company had grown up and needed a bigger canvas to paint on. With nearly 90 people on the team, we’re no longer a small company,” Corbett added. “Whether we’re creating devices to connect fans and celebrities for Facebook, inventing an internet-controlled arcade game for Nickelodeon’s SpongeBob, or creating live streaming interactive games for MillerCoors — we’re constantly pushing the boundaries of what’s possible,” ISL says. “For an ad campaign with MillerCoors they set up a fake bar scene in a warehouse in Northeast D.C. and let online users destroy it with a remote-controlled rapid-fire apple launcher. Nickelodeon hired them to create an Internet-connected claw to grab gifts, erected at a SpongeBob festival in Los Angeles. The company’s geeks came up with a physical mirror that takes professional-grade selfies,” said The Washington Post. “But iStrategyLabs’ biggest growth driver lately has been creating content directly for social media. For the company’s newer campaigns it dispatches 10-person teams to create videos and promote them directly on the Internet, as opposed to paying television stations for the air time.” ISL will be the force behind its real-time content marketing and online-plus-offline campaign work. ISL will continue to operate independently out of Washington D.C., while building an office within J. Walter Thompson Company headquarters in New York. The acquisition continues WPP’s strategy of investing in the digital sector and the US market. The group’s digital revenues were over $7 billion in 2015, representing 37% of its total revenues of $19 billion. In the US, WPP companies collectively employ over 25,000 people. WPP was founded in 1971 by Sir Martin Sorrell, the company’s CEO. WPP has a market capitalization of $26.68 billion, with over 194,000 employees worldwide.. WPP has as invested in multiple digital content companies such as Woven Digital, Refinery29, Mitú, Inc. and Russel Simmons’ All Def Digital. Other investments include Truffle Pig, Fullscreen, Indigenous Media, Imagina (a content rights and media company based in Spain), MRC, Say Media, Bruin Sports Capital, Courtside Ventures, The Weinstein Company and VICE. Additional WPP digital assets include companies like Acceleration (marketing technology consultancy), Cognifide (content management technology), Salmon (e-commerce), Hogarth (digital production technology) and Xaxis (the world’s largest global programmatic media and technology company). WPP also has investments in a number of innovative technology services companies such as Globant, Mutual Mobile, Kuvera (an ecommerce company specializing in Chinese ecommerce platforms) and ad technology companies such as AppNexus, comScore (data investment management), eCommera, DOMO, mySupermarket and Percolate. WPP also owns digital agencies AKQA, Blue State Digital, in Brazil, Mirum, POSSIBLE, Rockfish, VML and Wunderman. Photo (L-R): Matt Eastwood, Worldwide Chief Creative Officer, J. Walter Thompson; Peter Corbett, CEO, iStrategyLabs; Tamara Ingram, Global CEO, J. Walter Thompson.]]>